In a nutshell we needed to find a multi-varient bespoke solution to highlight ETG's extensive portfolio, unify their brand from 3 sites to 1 to maximise SEO value and open up the navigation experience for their visitors...
This was a large undertaking, involving the re-development of the group's websites and the complete re-structuring of product and categorisation strategies, enabling the dynamic creation of high value SEO pages that engaged the target audience.
The project unified 3 domains into one authoritative site, creating a seamless navigation path across all 9 of ETG's discrete site sections, previously diluted across multiple sites.
Bespoke CMS development and dynamic display logic were handled in-house. The site aesthetic was developed in collaboration with Experience Travel's print designer to produce a site inline with new company branding, brochures, print and online graphical PPC advertising.
This project involved creating dynamic interactive Google Maps that are auto generate for each location profile in the site.
Other highlights include dynamic custom multi-use sidebars, purpose built page segment model, integrated mailing lists & one-click product linking.
Other integrated services included ResponseTap call tracking, Google Remarketing & LivePerson's real-time user tracking for agent online chat facilities.