We’ve been working with this client since their creation in 2005. Our work spans several revisions of their business structure and has incorporated a number of rebranding exercises and site redesigns over the years.
SEO has been a major focus for ETG and a lot of work was done to support their goals on that front. This most recent redesign saw us completely redevelop the key landing pages including a ‘Pillar’ page structure to support online marketing campaigns. With experience in-house creatives, it was critical to create a CMS that would allow staff to create highly visual pages which incorporated several variable page layouts which have been put to great use throughout the site.